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LOFT.com is a contemporary clothing store which sells comfortable moderately priced apparel for young women.
Pros: Our first impression of LOFT.com was a positive one. We liked both the homepage and design of the website. They have a running deal of the day that they advertise for only $6 and they advertise it in a festive manner enticing its visitors to 'click here for the Big Reveal' -we found it a great marketing tool to get you interested in the clothing they offer at LOFT.com almost immediately upon visiting their website. From what we can surmise from our perusing the website, LOFT is a branch store of the popular Ann Taylor Clothing line. Loft offers the same high quality, timeless clothing as the renowned Ann Taylor, yet is marketed toward a younger generation of women. Their website is easy to navigate whether you are looking for apparel, shoes, accessories, petites, tall, or swim and you can easily locate any item in the categories LOFT.com offers. They additionally offer maternity fashions for women who want to look fabulous throughout their pregnancy as well. Prices we found were moderately to high priced -dresses start at $49.00 and up- tops were $14.00 and up. They did have a sale section where the consumer can save an extra 40% off on a great selection of merchandise. They additionally offer exclusive perks for teachers which include invaluable saving on every order, exclusive sweepstakes, and more.
Cons: Although we liked LOFT.com, it really is just like any other online store offering a great selection of clothing for young women. We found it a bit pricey for the average career girl, but since it is a branch of Ann Taylor- the higher prices are to be expected. As a consumer you also have to appreciate the style of clothing which LOFT.com offers- which is contemporary classic and a bit on the conservative side.
Bottom line at LOFT.com- It has a vast selection of apparel that offers good sale prices and exclusive discounts just for those women who are teachers. If the style of clothing at LOFT.com appeals to you- we do recommend you check it out because we found LOFT.com has an appealing look and some really terrific fashions.
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