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I'd like to start out by saying that I am not a fan of the one-stop shopping retail store. You'd think it would make life easier, but I beg to differ. My experience is that these huge chains have put fabulous, unique stores out of business-in exchange for ease of shopping, we are subjected to these oversized buildings with very few choices for each item. Yes, there may be snow boots, silverware, and boxing gloves in one store, but there are maybe one-to-three brands available. I prefer originality above ease of access.
However, with that said, online shopping can assist with my bias. I am able to be picky, research, and never leave the comfort of my living room. I was trying to decide on a good gift for my dad. He, too, is picky, and also has just about everything he needs and/or wants. My sister and I decided to put together a printed photo album for dad. I looked at many websites and the competition is fierce. Price ranges vary and it's tough to tell what you'll get for your money. For example at TargetPhoto.com, I liked that I was able to discern the type of quality for the dollar equivalent. If I wanted a lesser-grade photo paper (glossy) and a smaller book, it was inexpensive. If I wanted nice paper stock with a large amount of pages, the price was higher. I was disappointed that you had to go to the store to pick up the less-expensive books.
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