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It's funny how over the years certain items become trendy by name brand. When I was a kid there wasn't such in-your-face branding. Sure there were products that we'd buy because we trusted its name, but we weren't expected to advertise it as well. Like clothing today, there's a logo on every shirt, hat, jacket, etc. Yes, there have always been jeans that are trendy and some of the time they cost more. But I think it's funny how some items are "cooler" to wear than others; for example, Tom's Shoes. I happen to love them. They're comfy, fashionable, and they donate a pair of shoes to someone in need when you buy. But something like sunglasses-it's an item we must have, but also something we will most likely lose. Again, I understand name and reputation, but do some UV protective materials cost 10 times more than others? How can I get a perfectly efficient pair of sunglasses for $30, yet brand name companies are asking $200? I suppose it's like the jeans thing. I went on Revo.com looking for a pair of glasses because a co-worker has some with beautiful blue lenses. The site is pretty to look at, but I don't want to see a picture of people in a field. And I don't want to read a page about their mission. And I don't care about Bono, especially after I was forced to listen to U2's album on my new iPod. I just want a pair of nice, reasonably priced glasses.
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