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I've always had the spirit of an entrepreneur, invented stuff, was courageous about sharing ideas and making things, but I never really put any energy into making money from all of that. Last holiday season, I made jars of a special granola I created; I sent or gave them to friends and family. It was made with all organic products, not terribly low fat, but high in protein and the "good" fats. Everyone loved it and raved about its deliciousness. Friends urged me to make it for the public and sell it. I thought they were just being nice and complimenting me for the gift. As it turns out, people sincerely loved it and said they would pay for it, if were available in stores.
I went ahead and patented my recipe. That was paperwork and an expense. I also had to rent an FDA approved kitchen to bake and jar the product. In addition to that, I had to get a special certification in order to use the term "organic." So after doing all that, I decided I could not skimp on the packaging or the marketing. I found some really cool jars online and bought those in bulk. I had my labels made professionally. There was no way I was going to let my presentation look shabby. I ordered custom-made labels from LighningLabels.com. They handled the colors, print work, size, and material. I needed to call to get help understanding what to choose, but that was fine. I knew it was best to shoot for quality.
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