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About Joe Fresh:
The biggest challenge with buying clothing online is sizing. You never know what you're going to get in the mail unless you are familiar with the brand and their particular sizing. A size-6 top can fit flatteringly from one site, from another it will make you look seven-months pregnant, and from another, it will squeeze you so tight your eyes will bulge. I truly believe that's how inaccurate sizing in the clothing industry has become. The problem began when a number became shameful. If you wore a size-seven 20-years ago, you were perfect. Today, you'd be considered larger than average. I mean, what is a size zero??? How about a 00? You are so zero that you're beyond invisible.
Anyway, my point is, I prefer to shop online with sites that advertize actual, realistic sizes. This way, I don't have to return items or feel horrible about my figure. I want to be able to accurately shop for what will essentially fit my body. JoeFresh.com is awesome because it actually lists the size of the model wearing the clothes in the photos. I applaud this immensely because I can get a sense of how it will or will not look on me, in addition to seeing how a "flawless" figure wears particular items. Joe Fresh's clothes are really nice. The site is clean and easy to peruse. Everything is simple and the prices are very reasonable. The models are beautiful, but I'd love to see the site depict even more "normal" bodies.
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